SUSTAINABLE WOMEN ENTREPRENEURSHIP AND NET ZERO TARGETS: LEVERAGING EMERGING TECHNOLOGIES

Main Article Content

Ms. Upama Biswas
Dr. Soumen Chatterjee
Ms. Sudakhina Bhowmic
Mr. Tamal Bhattacharjee
Ms. Shudipta Raha Sinha
Ms Dipasree Sardar
Dr. Titlee Majumder

Keywords

Net-Zero targets, Women Entrepreneurship, Emerging Technologies, Sustaina blegrowth, ARMA, empowerment, igital twins

Abstract

The global pursuit of achieving net zero emissions has created an important need for innovative solutions and entrepreneurial endeavours in addressing climate change. Women Entrepreneurs have increasingly emerged as influential change agents in this endeavour. Women-led start-ups are harnessing the potential of Digital Twins to enhance the efficiency of various processes across industries, thereby contributing to a more sustainable world. Women entrepreneurs have been at the forefront of developing Extended Reality (ER) solutions for environmentally conscious ventures wherein the use of Drones in meeting ecological challenges has endorsed the Net-Zero initiatives.


The study explores the intersection of women entrepreneurship and the adoption of cutting-edge technologies like Digital Twins, Extended Reality (ER), and Drones in the quest for Sustainability and Net-Zero targets. The study also shows the way Women's Empowerment has led to entrepreneurial initiatives toward Sustainability and Net-Zero emissions. The cross sectional research was performed in Magrahat, South 24 Parganas, West Bengal & all data were collected from primary surveys and different sources like govt reports, surveys, census reports, journals, district handbooks, etc. Based on the collected data, the role of women entrepreneurs towards sustainable Net-Zero targets was established using the ARMA (Auto Regressive Moving Average) Model. This study establishes the fact that women entrepreneurs have contributed substantially towards sustainable initiatives and net–zero targets leveraging technology in this Digital World.

Abstract 73 | pdf Downloads 43

References

1. Abdelwahed, N.A.A., Bastian, B.L. and Wood, B.P., 2022. Women, entrepreneurship, and sustainability: the case of Saudi Arabia. Sustainability, 14(18), p.11314.
2. Adefare, T., Adeola, O., Mogaji, E., Nguyen, N.P. and Mogaji, S.A., 2024. Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing.
3. Almheiri, A., Chopra, A. and Haddad, A., 2024. The Importance of Mentorship for Women Entrepreneurs in United Arab Emirates (UAE). In AI in Business: Opportunities and Limitations: Volume 1 (pp. 277-299). Cham: Springer Nature Switzerland.
4. AlNaqbi, E., Mohd-Shamsudin, F. and Alshurideh, M., 2024. Green HRM practices, green commitment, and green innovative work behavior in UAE higher education institutes. Uncertain Supply Chain Management, 12(2), pp.723-736.
5. Al-Qahtani, M., Fekih Zguir, M., Al-Fagih, L. and Koç, M., 2022. Women entrepreneurship for sustainability: Investigations on status, challenges, drivers, and potentials in Qatar. Sustainability, 14(7), p.4091.
6. Amos, D.M. and Lutego, D., 2022. Role of Women Development Fund on Growth of Women Owned Businesses. International Journal of Engineering, Business and Management, 6(2), pp.105-115.
7. Anzak, S., Sultana, A. and Zeeshan, M., 2023. Digital Technologies: Enabling Environment for Women Entrepreneurs. Russian Law Journal, 11(5S), pp.567-579.
8. Bastien, F., Koop, R., Small, T.A., Giasson, T. and Jansen, H., 2020. The role of online technologies and digital skills in the political participation of citizens with disabilities. Journal of Information technology & politics, 17(3), pp.218-231.
9. Bhakuni, S., Kambar, M.Y., Rathod, S., Rathod, U. and Mukherjee, R., 2023. Female entrepreneurship: barriers, opportunities, and impact on global economies. Remittances Review, 8(4).
10. Blundel, R. and Hampton, S., 2021. How Can SMEs Contribute to Net Zero?: An Evidence Review. State of the Art Review series, (51).
11. Braun, V., Clarke, V., Hayfield, N., Davey, L. and Jenkinson, E., 2023. Doing reflexive thematic analysis. In Supporting research in counselling and psychotherapy: Qualitative, quantitative, and mixed methods research (pp. 19-38). Cham: Springer International Publishing.
12. Brush, C., Eddleston, K., Edelman, L., Manolova, T., McAdam, M. and Rossi‐Lamastra, C., 2022. Catalyzing change: Innovation in women's entrepreneurship. Strategic Entrepreneurship Journal, 16(2), pp.243-254.
13. Casad, B.J., Franks, J.E., Garasky, C.E., Kittleman, M.M., Roesler, A.C., Hall, D.Y. and Petzel, Z.W., 2021. Gender inequality in academia: Problems and solutions for women faculty in STEM. Journal of neuroscience research, 99(1), pp.13-23.
14. Chatterjee, S., Gupta, S.D. and Upadhyay, P., 2020. Technology adoption and entrepreneurial orientation for rural women: Evidence from India. Technological Forecasting and Social Change, 160, p.120236.
15. Chen, Z. and Barcus, H.R., 2024. The rise of home-returning women's entrepreneurship in China's rural development: Producing the enterprising self through empowerment, cooperation, and networking. Journal of Rural Studies, 105, p.103156.
16. Chitrao, P., 2020. Opportunities and Challenges Facing the 21st C Women Entrepreneurs in India. International Journal in Management Research and Social Science (IJMRSS), 7(3).
17. Cooper, B., Eva, N., Fazlelahi, F.Z., Newman, A., Lee, A. and Obschonka, M., 2020. Addressing common method variance and endogeneity in vocational behavior research: A review of the literature and suggestions for future research. Journal of Vocational Behavior, 121, p.103472.
18. Cukier, W. and HassannezhadChavoushi, Z., 2020. Facilitating women entrepreneurship in Canada: the case of WEKH. Gender in Management: An International Journal, 35(3), pp.303- 318.
19. Detzel, D. H. M., Bessa, M. R., Ávila, L., Cantão, M. P., & Geus, K. D. (2023). Generation of synthetic flow scenarios by means of multivariate sampling of contemporaneous ARMA model outputs. RBRH, 28, e46.
20. Dhal, S., 2020. Empowering Women Through e-Governance in the Indian Province of Odisha: Capacity Building as an Enabling Measure. Gender Mainstreaming in Politics, Administration and Development in South Asia, pp.157-179.
21. Dunsch, F.A., 2022. Economic Empowerment of Women-led Firms in Developing Countries. SocArXiv. April, 1.
22. Fallah, M.R. and Soori, M., 2023. Presenting a framework for the successful entry of women entrepreneurs into green entrepreneurship. Journal of Science and Technology Policy Management, 14(3), pp.467-486.
23. Fankhauser, S., Smith, S.M., Allen, M., Axelsson, K., Hale, T., Hepburn, C., Kendall, J.M., Khosla, R., Lezaun, J., Mitchell-Larson, E. and Obersteiner, M., 2022. The meaning of net zero and how to get it right. Nature Climate Change, 12(1), pp.15-21.
24. Fasen‐Hartmann, V. and Kimmig, S., 2020. Robust estimation of stationary continuous‐timearma models via indirect inference. Journal of Time Series Analysis, 41(5), pp.620-651.
25. Fife-Schaw, C., 2020. Questionnaire design. Research methods in psychology, pp.343-374. Gannon, K.E., Castellano, E., Eskander, S., Agol, D., Diop, M., Conway, D. and Sprout, E., 2022. The triple differential vulnerability of female entrepreneurs to climate risk in sub‐Saharan Africa: Gendered barriers and enablers to private sector adaptation. Wiley Interdisciplinary Reviews: Climate Change, 13(5), p.e793.
26. Grandy, G. and Culham, A., 2022. Women-focused entrepreneurial support organizations: creating change in entrepreneurial ecosystems through building gender capital?. Journal of Small Business & Entrepreneurship, 34(5), pp.502-523.
27. Hassan, Q., Algburi, S., Sameen, A.Z., Jaszczur, M., Salman, H.M., Mahmoud, H.A. and Awwad, E.M., 2024. Saudi Arabia energy transition: Assessing the future of green hydrogen in climate change mitigation. International Journal of Hydrogen Energy, 55, pp.124-140.
28. Jane, E.J., Edison, M.L.P. and Punitha, T., 2023. A STUDY ON THE CHALLENGES OF WOMEN ENTREPRENEURS IN INDIA. The Online Journal of Distance Education and e- Learning, 11(2).
29. Javadian, G., Nair, A., Ahlstrom, D., Moghaddam, K., Chen, L.W. and Lee, Y., 2023. Transitional entrepreneurship: unleashing entrepreneurial potential across numerous challenging contexts. New England Journal of Entrepreneurship, 26(2), pp.78-87.
30. Kumar, J.S. and Shobana, D., 2023. Evolution and significance of women entrepreneurs in India. Kumar, S., 2023. A Study on Role of Women Entrepreneurs in G20 Countries. DME Journal of Management, 4(02), pp.18-37.
31. Late, E. and Kumpulainen, S., 2022. Interacting with digitised historical newspapers: understanding the use of digital surrogates as primary sources. Journal of Documentation, 78(7), pp.106-124.
32. Mamabolo, M.A. and Lekoko, R., 2021. Entrepreneurial ecosystems created by woman entrepreneurs in Botswana.
33. Mitra, B., 2021. Determinants of Women Entrepreneurship in India: A Scrutiny based on Global Entrepreneurship Monitor (GEM).
34. Mohanty, M.P. and Simonovic, S.P., 2021. Understanding dynamics of population flood exposure in Canada with multiple high-resolution population datasets. Science of The Total Environment, 759, p.143559.
35. Newmark, T.E. and Pena, M.A., 2023. Impact Investing for a Sustainable Planet: Insights from EcoEnterprises Fund. Taylor & Francis.
36. Odeyemi, O., Oyewole, A.T., Adeoye, O.B., Ofodile, O.C., Addy, W.A., Okoye, C.C. and Ololade, Y.J., 2024. ENTREPRENEURSHIP IN AFRICA: A REVIEW OF GROWTH AND CHALLENGES. International Journal of Management & Entrepreneurship Research, 6(3), pp.608-622.
37. Ogbari, M.E., Folorunso, F., Simon-Ilogho, B., Adebayo, O., Olanrewaju, K., Efegbudu, J. and Omoregbe, M., 2024. Social Empowerment and Its Effect on Poverty Alleviation for Sustainable Development among Women Entrepreneurs in the Nigerian Agricultural Sector. Sustainability, 16(6), p.2225.
38. Ojediran, F. and Anderson, A., 2020. Women’s entrepreneurship in the global south: empowering and emancipating?. Administrative Sciences, 10(4), p.87.
39. Onoshakpor, C., Etuknwa, A. and Karamalla-Gaiballa, N., 2020. STRATEGIC FLEXIBILITY AND ORGANIZATIONAL RESILIENCE OF WOMEN ENTREPRENEURS’IN AFRICA DURING THE COVID-19 PANDEMIC. Research Journal of Business and Management, 7(4), pp.277-287.
40. Orsini, L.S., Berger, M., Crown, W., Daniel, G., Eichler, H.G., Goettsch, W., Graff, J., Guerino, J., Jonsson, P., Lederer, N.M. and Monz, B., 2020. Improving transparency to build trust in real- world secondary data studies for hypothesis testing—why, what, and how: recommendations and a road map from the real-world evidence transparency initiative. Value in Health, 23(9), pp.1128-1136.
41. Oyinlola, M. and Kolade, O., 2023. Digital Innovations for a Circular Plastic Economy in Africa (p. 301). Taylor & Francis.
42. Rahayu, N.S., Masduki, M. and Rahayu, N.E.E., 2021. Women Entrepreneurs and The usage of social Media for Business Sustainability In the time of Covid-19.
43. Riojas, N., 2023. EmpowHER: Creating Digital Pathways to Funding and Cultivating Community for Women Entrepreneurs.
44. Rocca, R., Santacruz, R.F.B., Sassanelli, C., Rosa, P., Fumagalli, L. and Negri, E., 2023. Digital twin and extended reality: strategic approach and practical implementation. In Springer Handbook of Augmented Reality (pp. 853-880). Cham: Springer International Publishing.
45. Sun, X., Yu, H., Solvang, W.D., Wang, Y. and Wang, K., 2022. The application of Industry 4.0 technologies in sustainable logistics: a systematic literature review (2012–2020) to explore future research opportunities. Environmental Science and Pollution Research, pp.1-32.
46. Tay, L.Y., Tai, H.T. and Tan, G.S., 2022. Digital financial inclusion: A gateway to sustainable development. Heliyon, 8(6).
47. Tolich, M. and Tumilty, E., 2020. Practicing ethics and ethics praxis. The Qualitative Report, 25(13), pp.16-30.
48. Yu, D. and He, Z., 2022. Digital twin-driven intelligence disaster prevention and mitigation for infrastructure: Advances, challenges, and opportunities. Natural hazards, 112(1), pp.1-36.