UNVEILING THE TIKTOK PERSONA: EXPLORING NARCISSISM, SELF-PRESENTATION, AND PERSONALITY TRAITS AMONG USERS
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Keywords
Narcissism, self-presentation, personality traits, TikTok, social media
Abstract
The study examined the relationships between narcissism, self-presentation, and personality traits among TikTok users. A cross-sectional study was used by using the Ten Item Personality Inventory (TIPI), the Hypersensitive Narcissism Scale (HSNS), and a Self-Presentation Scale for data collection from a diverse sample of TikTok participants. Correlation analyses revealed significant relationships, with self-presentation negatively correlated with hypersensitive narcissism and personality traits, while a positive correlation existed between narcissism and personality traits. Independent t-tests indicated that users under 30 exhibited higher self-presentation levels and lower narcissism scores compared to those over 30. Furthermore, users with more than 1,000 followers demonstrated higher self-presentation and personality traits than those with fewer followers. Linear regression analyses confirmed that personality traits positively predicted self-presentation and negatively predicted narcissism. These findings suggest that individuals with stronger personality traits engage in more effective self-presentation while displaying lower narcissistic tendencies. The results contributed to understanding TikTok personas, emphasizing the dynamic interplay of personality and self-presentation in social media contexts. Future research should further explore the implications of these relationships on mental health and social dynamics among diverse age groups.
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Qudsia Nazir
PhD Scholar, Sociology, Assistant Professor in Sociology, Government Graduate College for Women, Chowk Azam
Aqsa Batool
PhD Scholar, Applied Psychology, Bahauddin Zakariya University, Multan.
Gul E Zahra
Lecturer in English, Higher Education Department, Pakistan.
Dr. Mahrukh Ansar
Senior Registrar, Department of Psychiatry and Behavioral Sciences, Sialkot Medical College
Gulshan Ali
Clinical Psychologist, Punjab AIDS Control Program, Primary and Secondary Healthcare Department.
Nosheen Saba
Visiting Lecturer, Department of Applied Psychology, Bahauddin Zakariya University, Multan