AN IMPERATIVE NEED FOR PUBLIC -PRIVATE - CIVIL SOCIETY PARTICIPATION IN SWACHATA AANDOLAN

Abstract

Sanitation holds significant economic importance and is a vital component of sustainable development. The Swachata Aandolan, launched by the Government of India, serves as a massive grassroots campaign to promote cleanliness across the nation, aligning with Mahatma Gandhi's vision of a clean India. Gandhi's commitment to sanitation and decentralization underscores the pivotal role of local bodies in achieving sustainable local development. For the Swachata Aandolan to succeed, effective partnerships between local bodies, civil society organizations, and governments are essential. This paper discusses the importance of such collaborations in advancing the Swachata Aandolan.The primary objective of this research is to analyze the roles of public, private, and civil society organizations in health, sanitation, and hygiene, specifically focusing on the following objectives: (1) examining the roles of governments and local bodies in the Swachata Aandolan, (2) evaluating the contributions of civil society in the initiative, and (3) developing a model for public, private, and civil society participation in the Swachata Aandolan. This descriptive study relies on secondary data, analyzed using basic statistical tools, to understand changes over the decades and the impact of new government policies on sanitation, health, and cleanliness. The findings will shed light on the contributions of local bodies and civil society in fostering economic growth through their involvement in the Swachata Aandolan.The paper highlights the prominent roles played by both the Central and State governments in promoting the Swachata Aandolan, emphasizing the Prime Minister's efforts to mobilize public participation. By initiating cleanliness drives and encouraging citizens to take responsibility for their surroundings, the Swachh Bharat Abhiyan has evolved into a national movement. The participation of diverse societal segments—government officials, celebrities, and ordinary citizens—has amplified the initiative, with widespread campaigns and awareness programs contributing to the realization of Gandhi's dream of a cleaner India.